Our Story

Once upon a time...

The story begins 15 years ago in the Val d’Oise when Alain Joly, fascinated by the experiences of early childhood, imagined a world overflowing with tenderness and comforting doudous. Surrounding himself with people as experienced as himself and who shared his passion for the project, Doudou et Compagnie was born.

The first Doudou

One day, Zora, one of our designers, sewed a rabbits head to her newborn baby’s blanket…..and started a revolution in doudou design. The first doudou without stuffing was born and has since become a staple of the world of childhood toys.