Collection: ELECTRIC & ROSE


Electric & Rose is named after two iconic streets in the heart of our Venice Beach neighborhood. Designed and handmade in Los Angeles, we are inspired by our neighborhood’s off-beat combination of beachy yet urban tones and daring spirit. Our elevated tie dye, cozy fabrics, and breathable activewear are perfect for all your life's adventures. Beach yoga, sunset surfs, backyard BBQs, hikes in the canyon, and bonfires under the stars.


Erin and Eric grew up in Los Angeles and when they started Electric & Rose it was with the utmost importance that their clothes were made in LA supporting local economy and fellow family owned businesses that work with natural fiber materials and sustainable dye processes. Always striving to be more sustainable, our packaging is made from recycled material and collections are made to order. The idea is to have as little waste as possible. These choices separate us from ‘fast fashion’ and excessive waste. We do this because at the end of the day we value our people and planet over profit.